Hard Landing – Review

Hard Landing is a must read for anyone who has some interest in travel industry, especially airplanes. Even as a business book, it is a recommended read.

This book reveals the real pressures on the players, how capital intensive the business is and how so many external factors can swing a company from bankruptcy to well-run. Even the slightest mistakes will not be tolerated – truly revealing how ‘tough’ an executive has to be in this market. At the same time, it is written like a novel and the story is told through the people who are the players. Its also amazing to realize how a handful of players shaped up this industry.

My experience has been that it is actually still true in the travel industry – it’s indeed a small world.