SAST Wingees

The handwritten letter is making a comeback

Vinnie had written a post a few days back about people’s communication modes. I pointed Vinnie to the post that I had written on the 4 communication modes  – email, phone, in-person and letter.  Once Vinnie linked to it, Zoli, Vinnie and I had a good discussion (see comments on Vinnie’s blog) on whether the letter matters anymore. Zoli argued that the letter is too old-fashioned.

Recently, I received a trend newsletter from Ledbury Research and they are pointing to a new trend of using nostalgia for marketing purposes. And here is their first entry in that section:

The hand-written letter has acquired a new status that it didn’t have before the advent of emails; it has always represented something special, but technology has unwittingly accentuated this.  Not only is there a sense of excitement and enjoyment in receiving a letter, but also there is a certain cachet for the sender.

Zoli, go figure.