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Apple’s Innovation Method – Part 3

Filed in Strategy & Business Models, October 2, 2014, 2:48 pm by ,

TweetProlog Please read Part 1 of this series & Part 2 of this series to understand the context better. When do SIPs not work? I finished my previous post with this question. Let us pick 2 examples – Tata Nano and Pfizer’s Exubera –  inhaleable Insulin, both of which used a Seemingly Impossible Problem (SIP) strateg. Nano tried to […]

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Apple’s Innovation Method ? – Part 2 – SIP

Filed in Strategy & Business Models, September 1, 2014, 4:44 pm by ,

TweetProlog Please read Part 1 of this series, to understand the context better. Reading the Tea Leaves Once the iPod became successful, stories of how it got made were written up and one of the stories which covered – how the iPod came to be that small caught my attention. In that story, the following lines were […]

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Apple’s Innovation Method? – Part 1

Filed in Strategy & Business Models, August 13, 2014, 3:10 pm by , ,

TweetProlog As promised in my last post on Christensen’s Theory of Disruption, I want to share my findings on Apple’s Innovation Method (AIM). How does the planet’s most watched company come up with its string of ground breaking innovations?  Lots of books and articles have been written about Apple and its methods and I have […]